Luckie St. in 1956, featuring Herren's Restaurant,
home of famed cinnamon rolls:

Luckie - 1956 Large

Luckie St. in 2011, featuring the Balzer Theater at Herren's,
home of lovely T.O.:

Luckie - 2011 Large


At its founding in 1976, Theatrical Outfit -- Atlanta's second-oldest continually operating professional theater company -- was an ensemble of young theater artists, housed in a one-room, 99-seat performance studio in Atlanta’s Virginia Highlands. In 1981, the success of the theater inspired a group of Atlanta professionals to form a board of directors who helped the Outfit renovate the historic Kress Five and Dime Store at 1012 Peachtree Street, creating a 200-seat, black box theater. Notably, David Head was one of the first visionary Artistic Directors of Theatrical Outfit. 

Throughought the 1980s, Sharon Levy, Producing Artistic Director, spearheaded more than forty play and musicals, helping cement the theatre's placehold in the Atlanta arts landscape. Levy was instrumental in bringing Lee Breuer's productions of Mabou Mines' Lear and Cold Harbor to the Outfit. Beginning in 1989, under the artistic leadership of Eddie Levi Lee and Philip De Poy, the Outfit’s outstanding productions included Beowulf; The Edgar Allen Poe Festival; a new translation of No Exit by Atlanta Actor, Chris Kayser; Angels (published by Dramatic Publishing Company); Tent Meeting (selected for Actors Theatre of Louisville’s Humana Festival), and I Dream of Peace, a collaboration with The Carter Center and The Atlanta Committee for UNICEF told the stories of Bosnian war children.

In the fall of 1995, Tom Key became the Executive Artistic Director and has led the organization to the creation of its new award-winning downtown home, the Balzer Theater at Herren’s, the first theater in the United States to achieve LEED certification from the U.S. Green Building Council. The Balzer Theater is also the historical site of Herren’s, the first restaurant in Atlanta to voluntarily desegregate in 1962; its first African American patrons, Dr. Lee and Delores Shelton, are now season subscribers to Theatrical Outfit. Key has produced many of the best writers of the American South: Truman Capote, Horton Foote, Harper Lee, Flannery O’Connor, Walker Percy, Hank Williams, Tennessee Williams, as well as the new dramatists Carlyle Brown, S.M. Shephard-Massat, Elyzabeth Gregory Wilder. Theatrical Outfit is dedicated to the Theatrical Art Form as a catalyst to creating community.

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Herren's Cinnamon Rolls

Makes 60-80 sweet rolls.

  • 1 cup milk
  • ¼ cup butter
  • ¼ cup sugar
  • 1-1/4 teaspoons salt
  • 2 packages yeast
  • ¼ cup warm water
  • 4 cups flour, sifted

Cinnamon/sugar mixture:

  • 2 cups sugar
  • 4 tablespoons cinnamon

Let milk come to a boil in heavy saucepan. Add butter, sugar and salt. Cool. Soften yeast in ¼ cup warm water and stir into first mixture. Add flour, about half at a time, and beat well. Turn out on a floured board, allow to sit for 15 minutes, then knead until smooth. Place dough in a buttered bowl, cover with a cloth and let rise until double in size.

Roll out dough about ¼ inch thick on a floured board and cut into roughly 8-inch squares. Working one square at a time, brush with melted butter and sprinkle cinnamon and sugar mixture generously over entire surface. Starting at one side of the square, roll up into a tube. Continue rolling tube back and forth, stretching it sideways until it is 12 to 16 inches long. Cut tube into wheels approximately ½ inch wide. (Note: as this recipe will make 60 to 80 sweet rolls, use three or four small [6-inch to 8-inch] aluminum pans. This will allow you to stagger cooking during your dinner or refrigerate to bake for breakfast.) Place sweet rolls in pan that has been thoroughly buttered and coated with sugar/cinnamon mixture, so they touch, but don’t over-pack. Brush top with melted butter sprinkle generously with sugar/cinnamon  mixture over entire surface. Let stand at room temperature for one hour to rise. Please note that you have ended up with a confection of butter, sugar, and cinnamon, separated by a thin bit of dough.

Bake 18 to 20 minutes at 350 degrees. You may substitute your favorite yeast dough recipe or buy frozen dough from your supermarket. Minus the sugar, cinnamon and butter, the dough can be used for Parker House or other dinner rolls.